Quietly, Blumenfeld & Maso has been building up a software portfolio for Twitter analytics of the past few months. Last night, we go more than our feet wet with live tracking and reporting for the #UBP10 party from 5 Minutes for Mom (thanks to @momfluential for setting that up.)

Some basic stats to give you a taste of how successful the #UBP10 Twitter party was: 15,704 tweets from 1,204 attendees, with combined reach 1,159,469 followers, and 29,397,282 unique messages in 7 days. Fully half that traffic came during the 2 hour #UBP10 party last night!

Over the next couple weeks we’ll be rolling out more and more of our tracking and visualization tools. (Please contact us for more info if you’re interested in hearing more!)

Twitter hashtag tracking statistics and analytics